It is critical that you have business cards made up to give out to prospective clients. As a fashion designer, you will use a lot of them. In face, you should just get in the habit of handing your business card out to everyone you meet.
- Hand them out at trade shows
- Leave stacks of them at boutiques in case someone wants custom design work done
- Give them to prospective buyers you meet with
- Mail them out with brochures.
Most print shops will but these together in boxes of 500 or 1000 for you between $50-$200. A slightly cheaper option is to use Vistaprint.com, you can get $250 cards printed for $19.95.
Your brochure should include your company name, contact information, and web address. You can also include:
- Photographs of garments or collections
- A list of all the benefits of your products or service
- Comments or testimonials from satisfied customers
A brochure can be bi-fold or tri-fold, in black in white or in color. You can easily design these yourself by using a computer, and printing it out.
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