Sunday, December 18, 2011

Fashion Marketing- Business cards and brochures

It is critical that you have business cards made up to give out to prospective clients. As a fashion designer, you will use a lot of them. In face, you should just get in the habit of handing your business card out to everyone you meet.

  • Hand them out at trade shows
  • Leave stacks of them at boutiques in case someone wants custom design work done
  • Give them to prospective buyers you meet with
  • Mail them out with brochures.
Most print shops will but these together in boxes of 500 or 1000 for you between $50-$200. A slightly cheaper option is to use Vistaprint.com, you can get $250 cards printed for $19.95.


Your brochure should include your company name, contact information, and web address. You can also include:

  • Photographs of garments or collections
  • A list of all the benefits of your products or service
  • Comments or testimonials from satisfied customers
A brochure can be bi-fold or tri-fold, in black in white or in color. You can easily design these yourself by using a computer, and printing it out.

No comments:

Post a Comment