Sunday, December 18, 2011

How to define your market--Product or Service

You HAVE to think about the type of business you want to run. Are you selling a product or a service? You may choose one or the other, or your business may incorporate a bit of both.

You are running a product business if you sell ready made garments or accessories to individual clients or boutiques, department or retail stores from your own boutique, or over the internet from your home. If you are selling a product, your clients will include wealthy individuals, boutiques and stores.

You are running a service business if you are selling your designs only on a freelance or contract basis. In this case, your clients would include independent design companies, manufacturers who buy designs, or house design departments for retailers.

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