How to define your market

Whether you intend to sell private clients, retailers in your area or national chain stores, you need to do a little leg work before you start. If you dont understand what you are selling and who you are selling it to, you'll be out of business quickly enough, regardless of how much talent you have. To defind your business, you need to answer the following with clarity and confidence:

• Are you selling a product or service?
• What type of garment are you designing?
• Who are your clients?
• What is your general price range?
• What is your unique selling point?