How to: Formatting your press release

For most releases, write "for immediate release" at the top of each page, unless the material being released is somehow time-sensitive. The format of a press release directed to the print media should:

• Start half way down on the page
• Use margins of 1-1 1/2 inches
• Use bold-faced, centered headline
• Include a web address with more information
• Be Double Spaced
• Include professional photographs if possible
• Use no more than two pages
• Use action verbs
• Have "-more-" at the ed of the first page and "###" at the end of the piece
• Be directed to the right person
• Not be stapled
• Have a date, topic, and contact information on the top of the heading.

For more tips on writing a press release go to: www.publicityinsider.com