Getting the local press to write a story about you is a great way to get business, since stories are often perceived as being more authentic than advertising. Many people will surmise that if the newspaper of local magazine is covering you then you must do good work.
When you are looking for the free publicity, however, remember that journalist deal with story solicitations every day. They know when they are being pitched an article idea for no other reason than someone is looking to get a free plug. Editors and journalist have a responsibility to provide their readers with timely, accurate and news worthy information, while avoiding publishing self-serving articles.
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