The good news about a press release is that if your pitch is newsworthy , it can get published.
Send out a short press release that describes the advantages of let's say... custom-made clothing, like unbeatable fit and one-of-a-kind apparel. If you have won awards for your designs, they may get a journalist to look.
Have a point, and get straight to it. Journalist are busy and don't have the time to read paragraphs after paragraphs about your business.
An Example:
Who are you?
What have you done? What are you going to do?
Where have you spoken before? (public events)
Where will you be speaking next?
Why are you speaking?
One sentence each should do the trick.
At the end of your release make sure to include all your contact information.
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