While mass production was growing in the American fashion industry, the French couture still concentrated on fashion leadership among the wealthy. Paris was a cultural meeting ground for designers, artists, and writers. The exchange of their ideas created the exceptional atmosphere needed for fashion innovation.
Often one or a few designers become trend setters, they dominated the field because they were able to capture the spirit of their times and translate into highly accepted fashion. American retailers bought French fashions for their wealthy customers and often worked with American manufacturers to have them copied or adapted for the American market.
Paul Poiret, whose tubular dresses liberated women from corsets, was the first Paris couturier of this century to become a trendsetter.
Gabrielle Chanel, who was also known as Coco, was at the forefront of French fashion after WW1. Chanel popularized the “Garcon” or boyish style with sweaters, and jersey dresses and was the first designer to make high fashion pants for window.
Jean Patou created the famous “flapper” look in 1925 by accentuating the hip-line, strengthening a straight silhouette, and making shorter skirts with uneven hemlines. He confirmed that the young, independent woman was the new idea.
The ready to wear apparel industry began to prosper when designers such as the mentioned above simplified styles and construction. Couture styles were then copied for mass producers and consumers at every price level.
Often one or a few designers become trend setters, they dominated the field because they were able to capture the spirit of their times and translate into highly accepted fashion. American retailers bought French fashions for their wealthy customers and often worked with American manufacturers to have them copied or adapted for the American market.
Paul Poiret, whose tubular dresses liberated women from corsets, was the first Paris couturier of this century to become a trendsetter.
Gabrielle Chanel, who was also known as Coco, was at the forefront of French fashion after WW1. Chanel popularized the “Garcon” or boyish style with sweaters, and jersey dresses and was the first designer to make high fashion pants for window.
Jean Patou created the famous “flapper” look in 1925 by accentuating the hip-line, strengthening a straight silhouette, and making shorter skirts with uneven hemlines. He confirmed that the young, independent woman was the new idea.
The ready to wear apparel industry began to prosper when designers such as the mentioned above simplified styles and construction. Couture styles were then copied for mass producers and consumers at every price level.
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